Category: Social Media

We’ve moved!

Suitcases packed?

Ok, let’s all go over to our new home at EGSocial.co.uk!

Adventure!!!

 

This site will be all wrapped up and packed away in the next week or so, but endaguinan.com will take you to the new place.

Last to leave turns the lights off, OK?

Advertisements

The Week in Social: The NSA are listening to you, Facebook is bad for business and Social Media Wars explained.

Is the US government listening to your Skype calls? Looks like it. Should businesses abandon Facebook? Probably. Baffled by the social media wars? Not any longer. And some decent music from some newcomers. It’s your week in Social.

The week in social: Dr Michael Wu, NSA privacy scandal and singer Collette Sheerin

_____

The USA is checking your Gmail, Facebook, Skype… It looks like the US government has been poking through your email, listening to your Skype chats and perusing your Facebook photos. Following swiftly from the revelation that the metadata from all calls made by Verizon customers in the US were being collected,  The Guardian has verified the authenticity of a 41-slide PowerPoint document by the National Security Authority claims “collection directly from the servers” of major US service providers. The various companies involved have denied the claim.

Americans can rest up though: a senior administration official said ‘This law does not allow the targeting of any US citizen or of any person located within the United States’.

The rest of us seem to be fair game though. Let’s see how this plays out with the privacy laws in place to protect EU citizens for example.

Facebook is no good for business. There were some fascinating speakers at the Lithium-hosted Science of Social event in London this week. Dr Michael Wu, is particular, talked about how Facebook should ultimately not be at the heart of a social strategy for businesses. Using anthropology and hard stats, Wu argues that as we have time and attention enough for only 150 relationships, brands are already on to a loser. With Facebook, people have a very powerful tool to maintain relationships with people so we have even less time/attention for brands. His solution? Brands should build their own communities and not be dependent on Zuckerberg’s.

His complete thoughts on the subject will be published shortly but you can download a preview of The Science of Social 2 right now.

Social Media Wars. Now that we have almost put our lives back together after the shocking twist in *that* episode of Game of Thrones, Hootsuite have created a handy infographic to illustrate and explain the various wars between the social media giants. Learn how House Facebook thwarted House Twitter again by blockading the River Vine and so on.

[Social Media Game of Thrones infographic via Mashable]

mp3reets: Alchemy Drive and Collette Sheerin.

Collette Sheerin is a flautist and singer/songwriter from Co. Offaly, Ireland. Elevator pitch: Macy Gray has a session in a Dingle pub.

Alchemy Drive do their own elevator pitch: ‘Leonard Cohen and Francis Bacon (painter not writer) meet in California and write some songs which are then produced by David Lynch”. Expect twang.

_____

Enda Guinan is a consultant and trainer offering advice on social media and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

The Week In Social: Social Media ‘out of control’, Samaritans & Facebook & a Kinder Surprise #fail

Social media is great. No, it’s rubbish. This week, in the light of being found guilty of libel, Sally Bercow has had her enthusiasm for Twitter somewhat diminished. Small business doesn’t appear to doing well either, and Facebook is getting criticism on all sides despite their apparent good intentions. Meanwhile, Jeremy Waite gives us 80 Rules of Social Media and we learn about a young man’s attempt to make a giant Kinder Surprise egg for his girlfriend. Not all bad news then…

Enda Guinan's Week In Social round up

Social Media doesn’t work. Social media just doesn’t work for the majority of small businesses, says USA Today. And worse – small businesses are spending more time with social media. “How can this seemingly contradictory situation exist?” wail several thousand social media gurus and mavens. Mitch Joel reckons this failure is as a result of a mismatch between what social media can do and what small business expect it can do. Here he argues convincingly about the need for education first then a realistic alignment of business goals to social tools. One to bookmark for both business owners and social media strategists. Or skip straight to Jeremy Waite’s punchy 80 Rules of Social Media:

37. The majority of people use social media to waste time. Brands need to be respectful of this. Remember that not everyone on Facebook is ready to click on an ad to help them discover new products that they didn’t know they wanted.

Facebook is over. Meanwhile jeswin over on Medium believes that Facebook is fundamentally flawed and the beginning of the end has, um, begun. The central flaw? Sharing.

“[T]here is an entire industry working non-stop creating low quality, emotionally appealing content that gets ‘likes’ from gullible users”, he writes. “It can’t be fixed; it’s over.” Read the whole piece.

Social Media is out of control. Not if the UK courts have anything to do with it. Despite her protestations, Sally Bercow was found guilty of libel for that infamous tweet about Lord McAlpine.  The McAlpine judgment should ‘serve as a reminder to people that posting on Twitter can be just as libellous as writing anywhere else’ writes Nick Armstrong. Meanwhile Michelle Carvill discusses the implications of us all being ‘publishers’ now. Listen below.

Are you in crisis?  Did you know that the Samaritans have an arrangement with Facebook to reach out to users who may be at risk? Neither did Irish Times journalist Ciara O’Brien until she received an email to the address she had used to register with Facebook. Since 2011, users can alert Facebook to the status updates of those potentially at risk. Facebook assesses the risk and sends the details on to the Samaritans. A sensible service or a data protection worry?

BAndsintown app screenshotApp Alert: Bandsintown (Free, iOS/Android). Despite being hardwired to the net, I missed the news that the Postal Service were coming to town to celebrate 10 years since their sole album, Give Up. Luckily, my pal Nat had a spare ticket and I went to the ball after all. Bandsintown aims to ensure that you’ll never miss your favourite acts again. The app scans your Facebook account, last.fm, Spotify and more so that it can alert you when your faves come visiting. Very handy indeed.

How Not To: Make a Kinder Surprise. This attempt to impress a girlfriend is glorious.

_____

Enda Guinan is a consultant and trainer offering advice on social media strategy and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

The Week in Social: Cmdr. Hadfield’s legacy, Evil Google and #eurovision

Google being evil, Commander Hadfield's Space Oddity and Cezar represents Romania at EurovisionBowie’s in space. So farewell then, Commander Hadfield. After five months tweeting us stunning images of ourselves from space, the Canadian astronaut came back to Earth but not before uploading the first pop video from outer space: his goosebumps-inducing version of Space Oddity. For your services to science, education and the use of social media, we properly salute you.

Eurovision. If Twitter hashtags weighed anything, there would be some serious balancing issues on Tuesday and Thursday as the semifinals of the annual sneerathon/song contest took place in Malmo, Sweden. Just as the rest of the world is a bit baffled when America goes #superbowl crazy, now it’s payback time. Americans looking for an explanation of Eurovision should read this before the real deluge unfolds on Saturday. Could Cezar, the Romanian countertenor, snag it?

Good Google, Bad Google.  There was no escaping Google this week (is there ever, you may ask). The company announced its music subscription service, the cumbersome-sounding Google Play Music All Access which will take on Spotify directly while stealing a march on Apple. Meanwhile, the company finds itself under intense scrutiny in the UK over allegations that all is not quite right in how they report their tax affairs. Margaret Hodge, chair of the public accounts committee told Google’s northern European boss “You are a company that says you ‘do no evil’. And I think that you do do evil.”

Seven Million UK Adults Have Never Used The Internet. Can you believe it?

 

See you in seven.

_____

Enda Guinan is a consultant and trainer offering advice on social media strategy and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

The Week in Social: Braff and Kickstarter, the crap deluge and a year offline.

Images of Zack Braff, a supposedly embarrassing intenet photo and a screenshot of a presentation about 'crap' in content marketing.Thinking of escaping the impending crowdsourced embarrassing crap deluge? There’s no point.

Content is king supposedly. For years now, we’ve been making videos, music, blogs, whatever and getting these things out there. We may be doing this for fun, self-promotion or a genuine desire to inform, but our friends in the Marketing Dept want in. They have been getting all excited about ‘content marketing’ this last while (probably prompted by the changes in how Google ranks content online – basically, the good stuff will rise to the top). However, one agency reckons as the Marketing Dept scrabble to make great content, we’re about to be hit by a deluge… of crap.

A Year Offline. With this impending crap deluge, now might be a good time to take a year offline *gasp*. Paul Miller left the internet for a year: “I thought it was making me unproductive. I thought it lacked meaning. I thought it was ‘corrupting my soul’.” However, his 12 months did not result in any spiritual epiphanies and, perhaps not entirely unexpectedly, he concludes that “the internet isn’t an individual pursuit, it’s something we do with each other. The internet is where people are.”

Your internet past is ‘not embarrassing’.  And if the internet is where people are and these people are creating content, then chances are some of that stuff will be ill-judged, embarrassing or even potentially damaging. I’ve sometimes thought about all of the comments, tweets, status updates, blog posts and so on that I’ve generated over the years and cringed a little. Kyle Wagner reckons we should just ‘get over it’ and “all that earnesty really betrays is that you’re a human being with human feelings”. Let’s see how that flies with the recruiters skulking around LinkedIn…

Stop giving your money to rich people on Kickstarter. Zack Braff has managed to raise over $2M to finance a film via crowd-sourcing service Kickstarter. Traditionally a community where artists/creatives/developers could tap their friends and interested parties for cash upfront to finance small projects, the tool is being used by established types. Time Warner managed to raise over $5M to greenlight a Veronica Mars film. Alan Jones writes regretfully that fans are saying “it’s OK for rich people to eliminate the factor of risk”. Meanwhile Cameron Brady-Turner reckons we should stop beating on Braff and even thank him for drawing attention to crowdsourced funding.

See you in seven.

_____

Enda Guinan is a consultant and trainer offering advice on social media strategy and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

The Week in Social: Virgin Media get schooled, angry Facebook Moderator schools us and those New York ATM receipts

The Week in SocialThe pauper and the millionaire at the same ATM. An image of two receipts found at a New York ATM did the rounds this week and made us think about the type of wealth disparity that exists. One customer has a balance of over a million dollars while the other has insufficient funds. They are both litterers though.

Deceased man fails to pay Virgin Media bill. Every week another company has a painful learning experience connected with social media. When Virgin Media sent an automated bill that acknowledged that the customer was deceased but charged an additional fee anyway. Jim Bowden, the man’s son-in-law, took to Facebook with a very witty, highly sharable response. Social networking expert, Dr Lisa Harris told the BBC that ‘companies need to realise that people have more power than they used to’. Virgin Media have since cancelled the bill, apologised and made a charitable donation.Grab from Facebook about Virgin Media bill for deceased man

Facebook Moderator: ‘You should be ashamed’ “Can you think up a human horror? I’ve probably seen it or a picture or video of something very similar.” We usually hear about Facebook moderators when they remove images of a mother breastfeeding or the photo of the elbow that looked like a breast. However, contain your outrage, because one Facebook moderator “really doesn’t give a shit” as they have far more important work to do. You might think twice about reporting your ‘offence’ once you’ve read this pretty frank blogpost about what really goes on. A must read.

Thomas Dolby’s The Invisible Lighthouse A treat for anyone in London next week as electronic music pioneer, Thomas Dolby, narrates and performs live to his short film as part of Ditto’s Campfire series. Tickets are free, but move fast.

And finally We leave you with news that a cat on a Roomba, dressed as a shark, has shambolically chased a duckling.

See you in seven.

_____

Enda Guinan is a consultant and trainer offering advice on social media strategy and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

The Week in Social: Boston & Social Media, Silver Surfers and ‘boring’ site wins design award

Boston Tweets Silver Surfers Gov.co website logoBoston  As events seem to be coming to some kind of tragic conclusion as I write, the roles of social vs traditional news media are once more under scrutiny. Breaking news through Twitter and Facebook is certainly fast but that speed is acquired by sacrificing context and verification say many. io9 outline some of the ways in which the Twitter activity around the Boston Marathon give us hope that ‘our social media networks may be maturing into trusted news sources’.

Silver Surfers (again) ‘My social friends want me to tweeter and to twit’ says one senior in this clip from NBC News on how a demand for social media training is increasing among an older generation of users. It will be interesting to see what kind of impact this kind of connectivity will have on feelings of isolation and loneliness often associated with old age.

Design Award for Gov.uk “It looks like one of those placeholder websites they put on expired domains” says one commenter, but the stripped down functionality of the UK’s gove.uk site has earned it Best Design of the Year by the Design Museum. Plenty of info in there about employment but no mention of resignation by cake.

Who let this guy on television? Like the world needs another opinionated talking head…

See you in seven.

_____

Enda Guinan is a consultant and trainer offering advice on social media strategy and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

The Week in Social: The BBC’s Ding Dong, Lavender Cookies and why your doctor won’t tweet

Judy Garland Snapguide cookies and 99% Invisible

One Billion Downloads… Incredibly, almost 4 million single music downloads are sold each week in the UK. On Monday, the Official Charts Company reported that the billionth single download was sold since legal downloads became available nine years ago. Adele’s ‘Someone Like You’ is the UK’s best selling download.

Ding Dong! Margaret Thatcher died on Monday kicking off another story about downloads. A Facebook campaign to get ‘Ding Dong! The Witch is Dead!’ from The Wizard of Oz to chart began to yield dividends with the track currently at no. 1 on the iTunes Songs Chart and likely to hit the official Top 3 on Sunday. The BBC are probably agonising over how to handle this reports the Atlantic Wire. This sort of thing would never happen in North Korea.

Won’t you help me, Dr Tweet? You want to access your doctors online but they don’t want to be there. Fear of litigation is the primary reason that the doctor won’t tweet, but one medic reckons it’s time to take the healing to social media.

Snapguide [iOS, free] reinvents the How To guide for the mobile age. The app and site give you a very simple way to create and share your own guides and my friend [decoreco]’s recipe for Lavender Shortbread Biscuits is proving a hit.

99% Invisible [podcast] The myth of America’s love affair with the automobile is revealed as a triumph of PR. The wonderfully-named Roman Mars looks at how in the 1920s the emerging automobile was reviled as a child-killing monster but the motor industry and its allies cleverly changed not only people’s attitudes but also how cities became constructed. 99% Invisible is like Radiolab’s slicker sibling. Subscribe here.

 

See you in seven.

_____

Enda Guinan is a consultant and trainer offering advice on social media strategy and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

 


The Week in Social: Class, Facebook Home and Digital Mischief

Aleks Krotoski Facebook Home and BBC Class CalculatorIn the week that the mobile phone turned 40 (a fortnight after I did), we finally get word of a “Facebook phone”. Not actually a device though, Facebook Home is something between an operating system and an app on a Android phone. Basically, the phone uses Facebook as your way of being online. Wired is underwhelmed but acknowledge its appeal pointing out that for many people ‘Facebook is the Internet’ and ‘Facebook Home is going to be the best way for those people to experience the Internet on a phone’. Gizmodo looks at the positives.

Class has been very much on our minds in the UK this week.  Iain Duncan Smith, the Secretary of State for Work and Pensions, defended cuts in welfare by claiming that he could live on £53 a week . At the time of writing over 430,000 signatories have called on IDS, who lives in an inherited £2M mansion, to put his money where his mouth is. The #IDS53 hashtag on Twitter reveals little faith in Mr Duncan Smith’s sincerity.

Meanwhile, the BBC invited us to find out which of the seven new social class categories we belong to. As with much of our discussion about class, the tool wasn’t taken terribly seriously (but clogged up our Facebook news feeds on Tuesday nonetheless).  The Atlantic noted that the calculator is ‘distinctly British. Part of the questionnaire, for example, asks if you regularly ‘go to stately homes’. Answering yes instantly increases your cultural capital.”

Elsewhere on the BBC, Aleks Krotoski’s Digital Human series returned for a third run on April Fool’s Day. With the premise that there has never been ‘a greater engine of mischief’ than the Internet, the episode explores how mischief ‘performs many functions in our society; the individual can use it to find their place in the world, while it can also level the playing field between the powerful and powerless’. It’s well worth subscribing to the podcast.

See you in seven.

_____

Enda Guinan is a consultant and trainer offering advice on social media strategy and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

 

 

The Week in Social: Equal Marriage, African-Irish teens and amazing bridal footwear.

I’ve been on hiatus for two weeks to attempt to escape my 40th by flying to Chicago and then celebrating my little brother’s wedding. More on that later.

Image of  Colalife, Equal Marriage logos and African-Irish teens

Equal Marriage. You’ll have noticed that many profiles on Facebook and elsewhere have turned red in support of equal marriage which is currently being discussed by the US Supreme Court. As with any viral activity, plenty of variations on the original image from the Human Rights Campaign have also appeared: http://www.flickr.com/photos/humanrightscampaign/sets/72157633101425657/

ColaLife. How do you get life-saving medical supplies to the most remote places on Earth? Piggyback on the existing distribution that Coca Cola has created, that’s how.

Athy Is The ‘Hood, Man. “During the St.Patrick’s Day Parade in Dublin 2012, radio producer Derek O’Halloran, noticed a group of African-Irish teenagers in the crowd…Tough enough being a teenager but what if you have to negotiate two different cultures too?” Athy is a fairly small town in Ireland; it’s quite fascinating to hear it described as “the ‘hood”.

And finally, I have to welcome the latest Mrs Guinan, who owned her bridal footwear

Amazing Wedding Footwear

See you in seven.

_____

Enda Guinan is a consultant and trainer offering advice on social media strategy and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.