Tagged: Social Media

We’re on the move…

Can you pack your suitcase? We’re about to move house.


These past few weeks I’ve been working on my new site EG | Social. I’ve been having all sorts of fun with hosting and migration and modifying WordPress themes and technical stuff. I’m almost ready to launch (you can see the work-in-progress at EG | Social – and your feedback is very welcome).

I’ve been learning loads about how to modify WordPress themes, using plugins and even tweaking css (!), but there are a few things that haven’t worked the way they are supposed to. As with a lot of learning experiences, sometimes you have to press save, see what happens and then fix it.

One thing I haven’t been able to test is whether I can migrate subscribers and followers. In theory if you have subscribed to my feed, you should notice nothing, but the support forums of WordPress suggest that this is often not the case. I’d like you all to join me on the move – the blog posts will continue as usual – so I’ll ask you to be patient while I work everything out.

As a sweetener and early Christmas present, here’s a mixtape of winter songs for you. Right click on the image above and download Scarves & Gloves Part 7 – 45 mins of HappySad music for your winter walks. If you want more of that sot of thing, you can fill your Christmas stockings with parts 1-6 of the Scarves & Gloves series.

The next time you hear from me, it should be coming from EG | Social.

I hope!

The Week in Social: Google/Facebook/Microsoft vs Obama, Farmers vs Activists, Ive’s iOS and Timewasting

The Week in Social Enda GuinanObama is checking your email and the big digital companies are unhappy, but not as annoyed as the EU. Apple have ditched the pine shelves, green felt and other lifelike features from the forthcoming version of iOS. Meanwhile Australian farmers are fighting back again the more tech-savvy vegans and we look at some ways in which we waste our time at work.

Apple torch their pine shelves. On Tuesday night, Apple-related hashtags dominated the Twittersphere when Tim Cook took to the stage at WWDC to unveil the forthcoming iterations of OSX and iOS (and some funky hardware too). Having sorted out the design of Apple’s range so superbly (let’s not mention the graceless, short-lived iPod Shuffle from 2009), Jony Ive finally got his talented mitts on iOS and his chance to eliminate the skeuomorphism that demanded that iBooks sat on pine-like shelves and deleted items from Passbook passed through a shredder on exit.

Some people miss the old vibe.

But not many.

Social Media Use No. 234: Telling YOUR Story. Having been ‘comprehensively out-manoeuvred by a social media campaign by animal rights groups and online petitions’, Australian farmers decided to fight back by embracing Agvoacy – using social media to conquer hearts and minds in a way that mainstream media simply can’t match.

In Australia, farmers stopped looking to their traditional representatives and lobbying groups to protect them and instead fired up their iPhones and iPads and took to Twitter to tell their personal stories. Every Tuesday @AgChatOz moderates a Twitter-chat for farmers who can put their unfiltered side of the story across and challenge the ‘overwhelmingly emotional pitch against animal cruelty’ that had resulted in an export ban on cattle to Indonesia. Expect plenty more of this.

Obama is Checking Your Email and Google and the EU Don’t Like It. We are no closer to understanding how the US Government got access to the data held by the online giants or to what extent these companies knew about PRISM, but Google, Microsoft and Facebook are very eager to reassure their customers that they are not the bad guys. The US giants are asking the FBI and Attorney General if they can reveal the extent of data requests they have received.

In the meantime, the EU are decidedly unhappy with having its citizens deemed fair game for snooping and tumblr has once again proven a natural home for subversive mockery with the clever Obama Is Checking Your Email. Emiland De Cubber has thoughtfully redesigned those ugly PRISM slides too.

“You don’t do any work; you just piddle about on Facebook all day”. Looks like the 77% of people who can access Facebook at work can spend up to two hours in Zuckerbergland. Even with Obama watching. Don’t be too shocked, there is a whole range of ways in which we waste time. Did you know that 36% of workers say dealing with pesky co-workers is the biggest waste of their time? Check out this timewasting infographic for more (maybe) surprising stats.


Enda Guinan is a consultant and trainer offering advice on social media and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

The Week in Social: Boston & Social Media, Silver Surfers and ‘boring’ site wins design award

Boston Tweets Silver Surfers Gov.co website logoBoston  As events seem to be coming to some kind of tragic conclusion as I write, the roles of social vs traditional news media are once more under scrutiny. Breaking news through Twitter and Facebook is certainly fast but that speed is acquired by sacrificing context and verification say many. io9 outline some of the ways in which the Twitter activity around the Boston Marathon give us hope that ‘our social media networks may be maturing into trusted news sources’.

Silver Surfers (again) ‘My social friends want me to tweeter and to twit’ says one senior in this clip from NBC News on how a demand for social media training is increasing among an older generation of users. It will be interesting to see what kind of impact this kind of connectivity will have on feelings of isolation and loneliness often associated with old age.

Design Award for Gov.uk “It looks like one of those placeholder websites they put on expired domains” says one commenter, but the stripped down functionality of the UK’s gove.uk site has earned it Best Design of the Year by the Design Museum. Plenty of info in there about employment but no mention of resignation by cake.

Who let this guy on television? Like the world needs another opinionated talking head…

See you in seven.


Enda Guinan is a consultant and trainer offering advice on social media strategy and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

Ten Trends for 2013 from JWT Intelligence [Slideshare]

It’s time for JWTIntelligence’s annual forecast of trends for the near future and this year they have a nod towards health. “Many of our trends reflect how businesses are driving, leveraging or counteracting its omnipresence in our lives, and how consumers are responding to its pull. We also put a spotlight on health, with two separate trends examining the rising awareness around the impact of stress and happiness on well-being and how businesses are addressing it.”

The full report is available (if you have $250 to spare).

JWT Intelligence on Slideshare

A Facebook Cheat Sheet [infographic]

Are you on Facebook all the time? Do you think you could get more done more quickly while there?

I am fully aware of the ridiculousness of these sentences.

That said, with this pointless message about copyright currently doing the rounds on the site, it might be a good time to learn to use ALT + 9.

Facebook Cheat Sheet by mycleveragency
Facebook Shortcuts Cheat Sheet is an infographic that was produced by mycleveragency

Read more from Facebook Cheat Sheet – Shortcuts [Infographic] – mycleveragency – Full Service Social http://www.mycleveragency.com/2012/11/facebook-cheat-sheet-shortcuts-infographic/#ixzz2DLZp4G24

NOTE: I couldn’t get any of these to work (Firefox/Chrome for Mac), but your mileage may vary.

How Often Should I Post? [A properly useful infographic!]

A bit overwhelmed with your social media platforms? This infographic gives you a possible escape route.
WBG Sensible SocialMediaChecklist v2.0 Sensible Social Media Checklist for Business v.2.0 [INFOGRAPHIC]

Courtesy of: The Whole Brain Group

If you would like a bit of formal guidance (or you know of someone who does), I’m offering an affordable Starter Package for individuals or small businesses who want to make the best use of their time and energy as they set up their social media strategy. Have a look…

“More important than algebra”? 6 Things To Teach Students (and yourself) About Social Media

Student using social media

Image: endaguinan.com

“It may not be traditional, but some things really are more useful than Algebra.”

Despite (or maybe because of) my background in academia, there’s no way I’m going to take sides on that statement, but these six things to teach students about social media seem just as valid for those of us who have left our classrooms behind.

1. Online Reputation:

One of the best things teacher can teach students about is how to manage your online reputation. An online reputation can effectively keep high school students from landing a good job during school. More and more employers do a quick search on Google before making a decision regarding potential employees. Students should understand that what they put on the Internet is out there for the public, unless it is properly protected.

2. Privacy:

Teach students the importance of maintaining a professional public appearance online, and show them how to use the privacy settings on popular social networks to keep personal things private to your inner circle. Protecting your privacy can mean the difference between an unintentionally posted, inappropriate photo being leaked online and keeping it private before your can delete it.

3. Keep Connections:

While students may not understand it now, their classmates and teammates may become a valuable connection down the road. Encourage your students to connect with one another on social media, and to stay connected even after they stop going to school with one another.

4. Establish Your Expertise:

If students know what they want to do with the rest of their life, they can begin, even now, establishing themselves in their field. Encourage your students to start blogging about their passion and getting involved in that online community. You never know what opportunities that may open for you down the road.

5. Use it to Your Advantage:

Aside from these benefits, there are also monetary benefits of being Internet savvy. College students can find the cheapest used textbooks online. Teach them where to find these and how much money it will save them when they enroll in school/

6. Stay Updated:

Staying current on new trends will help you get ahead of the crowd and show that you are a go-getter and on top of new things. Staying updated will keep you from falling behind the times, which seem to change very quickly in an online world.

Full piece at Edudemic.

The Week in Social: Facebook being cheeky, disrupting education and your dog’s Twitter account

Facebook extracting the urine for businesses? Facebook Thumbs Down

If you have noticed a drop off in engagement on your Facebook business page, you’re not imagining it. Facebook offer you the chance to pay for your updates to reach your audience, but is it worth it? Simply Zesty ran an experiment and conclude that ‘Facebook is completely and utterly taking the piss’.

Something Is Really Rotten With Facebook’s News Feed For Brands [Simply Zesty]

The most popular Tweet of all time

Over 800,00 retweets and 270,000 favourites at the time of writing.

Education next to be ‘disrupted’

Online education is nothing new, but EdX, a MIT-Harvard initiative, reckon it’s ‘the next industry ripe for a major “disruption”.

The two US education powerhouses are investing $60 million in their MOOC (‘massive online open course’) and hope to reach a billion students online.

The Most Important Education Technology in 200 Years [MIT Technology Review]

Nate Silver and the Big Data #win Image of Nate Silver

Florida hasn’t been called yet, but it’s going to go to Obama. We’ve learned this week to trust the number crunching skills of Nate Silver, ‘America’s new nerd boyfriend’, who correctly predicted the outcome from every other state despite his methods being dismissed by pundits as ‘voodoo statistics’.

Nate Silver: America’s new nerd boyfriend [wired.co.uk]

Does your dog need a Twitter account?


The best social media advice you never hear [Lifehack]