Tagged: twitter

The Week in Social: FOMO, get out of Purgatory early, a very sticky MIT tool for Gmail and lots of actual good news

The Week In Social: Pet Shop Boys Electric, NOMO FOMO, Pontifex of TwitterAre you suffering from FOMO? Want to cut down your time in Purgatory? And a Gmail tool that will suck you in for hours. And lots of good news.

MIT’s fascinating Gmail visualization tool will delight/scare you. Have a Gmail account? Have several hours to kill? MIT’s Media Lab have developed a tool called Immersion that will allow you to view the history of your digital life. Enter your details and after some minutes, a delightful interactive graphic will appear showing you who you communicate most often with, who introduced you to who and how your email habits changed as people come and go in your life.

They say Immersion is “not about one thing. It’s about four. It’s about self-reflection, art, privacy and strategy. It’s about providing users with a number of different perspectives by leveraging on the fact that the web, and emails, are now an important part of our past”. I say, there goes the afternoon.

Do you suffer from FOMO? Are you one of the 27% of people who check their social media accounts first thing in the morning? Would you, like 26% of people, be prepared to give up cigarettes or TV rather than lose access to social networks? If so, you could be one of the 56% of people who suffer from Fear Of Missing Out (FOMO).

MyLife.com’s recent survey [infographic] suggests that social media addiction is creeping steadily upwards with over half of respondents expressing a desire to take a break from their online activities, but only 24% of those reporting that would be able to follow though.

Are you similarly overwhelmed? Funny or Die have a solution (click on the image).

Funny or Die NOMO FOMO

Follow Pope Francis @pontifex on Twitter and get time off in Purgatory. From the UK Independent: ‘Salvation – or at least a shorter stay in Purgatory – might now be only a tweet away with news that Pope Francis is to offer “indulgences” – remissions for temporary punishment – to the faithful who follow him on the social media site.’

No word on what an RT is worth. Perhaps it’s like a third class relic or something.

And in other happy news: The UK heatwave scorches onwards (but we will find things to grumble about anyway); Enigma codebreaker Alan Turing is to be pardoned; Equal Marriage finally arrived in England and Wales; and Pet Shop Boys have a glorious new album out (85% on Metacritic!).

Enjoy the sun!

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Enda Guinan is a consultant and trainer offering advice on social media and product delivery for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

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New on Twitter: Filter Photos and Updated Profiles

Twitter have been busy. As of today, everyone can update their header image and background more easily, while some of us will be able to add some hipster filter to our photos.

Updated Profile, Header and Background Images.

Twitter have finally made uploading, scaling and adding images to your profile a little easier.

Filters: Enhance your image as you Tweet.

In no way a two fingers to Instagram, Twitter are rolling out the ability to add various filters to your images when you Tweet.

The Week in Social: Instagram vs Twitter, Driving Doggies and… Al Walser?

Go fetch…

To create awareness of rescued animals, this New Zealand clip demonstrates that pooches are pretty smart. Monty, the would-be Muttley in the clip, was given up by his previous owners as he was a bit of a handful. Auckland SPCA shows that, with the right training, that difficult pet can be brought under control.

(via Mashable)

Instagram shuns Twitter

Still from Instagram/Nickleback parody

Twitter announced that Instagram photos would soon no longer be viewable within tweets. This is the latest spat between these two since Facebook bought Instagram in April.  “Social networks were supposed to bring us together”, writes Matt Buchanan, “but that could be increasingly difficult as the social networks themselves continue to put up new barriers — both to keep users contained within their experiences and to keep other social networks out”.

Meanwhile, this Twitter might enjoy this potshot at the hipster-filter provider (and Nickleback).

(via Buzzfeed)

Tom Tom ‘almost’ make a viral

“But because we spent our entire advertising budget on thousands of great prizes and presents for you, this “viral” might not be as impressive as we would have liked. Sorry.”

Tom Tom’s cute take on some successful clips that went viral.

Who is Al Walser and how did he get a Grammy nomination?

Swedish House Mafia, Avicii, Calvin Harris and Skrillex and … Al Walser? Did the Grammys just get trolled?

(via Gawker)

Boy, do I like wine…

Still of Enda in Swolly clip

I had to include this. Earlier in the year I did a favour for a friend and took part in an Italian ad for a wine-dispensing machine. I play an English businessman anticipating a glass of wine after a hard day’s work.

Agents: I am available to smile in anticipation of all sorts of things not just wine.

(via Swolly)

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Enda Guinan is a consultant and trainer offering advice on social media strategy for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

The Week in Social: Movember, Teen Prodigies and #susanalbumparty

The Week in Social 23 Nov 2012

Movember is nearly done

Enda's Mo on Instagram

Enda’s Mo on Instagram

A textbook perfect example of how to use social effectively, Movember is almost over.

My mo (above) may not be the lustrous face foliage I had aspired to, but no matter, I’ll be taking part again in the 10K Mo Run this Sunday in Greenwich. As with Keith, who has been blogging and tweeting his little legs off as he charted his progress. He’s almost at £1,500 for charity – care to tip him over the target?

Susan Boyle is having a party

SuBo’s Twitter people reckoned we would be interested in joining her for #susanalbumparty and boy, were they right. They hastily changed the hashtag to the far less exciting #SusanAlbumParty within minutes, but delightfully saw the funny side.

Standing Ovation (stop giggling you at the back) is out now.

Gina Bianchin’s Top 5 TED Talks

Gina Bianchini

Via Mashable

Co-founder of Ning, Gina Bianchin chooses five of her favourite Ted Talks. I wonder what her favourite Onion Talks are?

via Mashable

Self-Taught Teen Prodigy From Sierra Leone Wows MIT Engineers

“The 15-year-old is a self-taught engineer, who has never taken an engineering or electronics class. Combining scrap metal, baking soda and acid, he created a battery to power his family’s home. He also broadcasts news and music as DJ Focus on the radio, using an RF transmitter he created.”

via Mashable (HT to Llanor)

“I’m glad I’m not dead”

“What is the opposite of a perfect storm? That is what this was, one of those rare moments when the world seems to shed all shyness and display every possible permutation of beauty.”

Touching piece on appreciating just being alive.

(via New York Times)

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Enda Guinan is a consultant and trainer offering advice on social media strategy for individuals and small businesses. Get in touch to see how you can make the best use of your time and energy as you put together your social media plans.

The Week in Social: Facebook being cheeky, disrupting education and your dog’s Twitter account

Facebook extracting the urine for businesses? Facebook Thumbs Down

If you have noticed a drop off in engagement on your Facebook business page, you’re not imagining it. Facebook offer you the chance to pay for your updates to reach your audience, but is it worth it? Simply Zesty ran an experiment and conclude that ‘Facebook is completely and utterly taking the piss’.

Something Is Really Rotten With Facebook’s News Feed For Brands [Simply Zesty]

The most popular Tweet of all time

Over 800,00 retweets and 270,000 favourites at the time of writing.

Education next to be ‘disrupted’

Online education is nothing new, but EdX, a MIT-Harvard initiative, reckon it’s ‘the next industry ripe for a major “disruption”.

The two US education powerhouses are investing $60 million in their MOOC (‘massive online open course’) and hope to reach a billion students online.

The Most Important Education Technology in 200 Years [MIT Technology Review]

Nate Silver and the Big Data #win Image of Nate Silver

Florida hasn’t been called yet, but it’s going to go to Obama. We’ve learned this week to trust the number crunching skills of Nate Silver, ‘America’s new nerd boyfriend’, who correctly predicted the outcome from every other state despite his methods being dismissed by pundits as ‘voodoo statistics’.

Nate Silver: America’s new nerd boyfriend [wired.co.uk]

Does your dog need a Twitter account?

No.

The best social media advice you never hear [Lifehack]

“From fans to ‘friends’ into genuine friends” Author Serena Mackesy on Social Networking

“I honestly don’t think a day goes by when I’m not thankful that it exists”

Serena Mackesy on Facebook.

Following on from her account of her second coming, author Serena Mackesy (currently enjoying success as Alex Marwood) tells us how Facebook is a source of creativity (Twitter less so!). She offers some observations on how to do Social Media right too; print them out and tape to your monitor.

Serena on social networking

Serena Mackesy

Social networking is an absolute gift to writers. Alex and I both have presences on Facebook and Twitter, and the contribution the two have made, both to my general wellbeing and my career, is almost incalculable. I’m still more comfortable on Facebook – sometimes the newsfeed on Twitter resembles little other than a bunch of monkeys gibbering and hurling their faeces – but both are hugely powerful in differing ways.

The Twitter effect is almost instant, and measurable: when India Knight tweeted positively about The Wicked Girls to her 60,000 followers, it jumped several thousand places on Amazon’s chart. Facebook’s importance is more nebulous, less obvious – but in a lot of ways, because of the nature of the medium, the ability to make one’s newsfeed one’s own in a way that Twitter just doesn’t allow, I think that its value, long-term, is greater. Through Facebook, I’ve turned writers I’ve not met, and people who’ve liked my books, from fans to ‘friends’ into genuine friends. And in a tough old world, friends are invaluable.

Facebook, too, is a wonderful source of creativity. I don’t find the chaos of Twitter as easy to cope with – the way things get scattered through your feed rather than all being grouped together – but I’ve had a couple of spectacular moments when a throwaway remark has become a solution that’s saved me literally weeks of pain. One of the murders in The Wicked Girls came from a Facebook friend recounting a Saturday night fight in his West Country hometown; and only last week, I had an idea for a subplot that would require a raft of small sabotages. I put out an appeal on my timeline, and received 195 hilarious, ingenious replies. 195. I love the outlet for casual inventiveness – and the constant reminders of just what a sick-yet-generous bunch of people I’ve met over the years – that Facebook has proven to be. I honestly don’t think a day goes by when I’m not thankful that it exists.

But. Here’s the thing: social networking is wonderful– but only if you do it right. Doing it wrong is not just a waste of a great opportunity, it’s counterproductive. Here are a few observations about things to bear in mind, particularly as a writer, but I’m sure they’re applicable more broadly, as well:

  • Social networking is not advertising. Social networks are entertainment. As they do with television, people accept being sold stuff in exchange; but no-one ever sat down and watched a channel that consisted entirely of adverts. Don’t repetitively post links to your books three times a day. You’ll annoy people and get yourself muted. I’d say that the proportion should be something like 95% entertainment, 5% promotion. Obviously, this can alter when you’ve got a new book out or something exciting is happening, but this is what you should aim for.
  • Social networking takes time to do well, and you won’t necessarily reap the rewards immediately. Allot some time every day, and take it out of your marketing budget, as it were. After years of powerlessness, I absolutely relish being able take a bit of control of my own destiny.
  • Don’t bother if you’re not actually interested in other people. Social networking only works if you interact. Comment on other people’s feeds; start debate on your own, encourage people to join in by responding to things they say. A lot of my Facebook friends are people I’ve amused/interested or who have done the same to me on mutual friends’ feeds. And quite a few of them have, over time, bought my books and become generous supporters. I love Facebook; I learn a new thing there every day.
  • Don’t be a bore. Especially if you’re a writer, don’t be a bore. This is your shop window. Take the time to show off your wares. Be funny, be interesting, be challenging, but don’t be dull and don’t write badly. Who on earth is going to want to read a book by someone who bores them?
  • It’s not that hard to be briefly amusing one or twice a day. If necessary, keep a notebook so you can spread things out, and bookmark things for later use. What you want is for people to keep coming back, to be reading your feed because they like you, or at least want to see what you’ve said. Post links to interesting things, share random (preferably original) thoughts, tell brief anecdotes, start debates, share your enthusiasms. I’ve recently developed relationships with half a dozen prominent crimewriters because of our mutual love for The Real Housewives of New York. We’ve barely touched on the other thing we all have in common, but suddenly we all know each other and look forward to talking, and they are now ‘contacts’.
  • Avoid too much personal revelation. Try to keep a lid on dissection of your love life, your bowel movements and your quarrels. Unless you can be disarmingly funny about them, in which case, go ahead.
  • Avoid making demands of people you don’t know. The words ‘please RT’ on Twitter fill most people’s souls with dread. And just because someone’s accepted your friend request, don’t immediately PM them about reading your manuscript or how to get an agent. You know those people who trap doctors at parties and demand a diagnosis for their ailments? It’s the same, and it’s just bad manners. At least buy me a drink before you ask for a blowjob.
  • Conversely, people can be very obliging if they feel invested in your life. When The Wicked Girls came out, I was deeply moved by the number of Facebook friends who were happy to share and tweet about it. But I’ve been gently courting some of them for years. They’re actually friends, now. In the same way, I have a couple of Facebook friends whom I know to have ambitions to write. And because they’re nice and friendly (and their FB statuses rock), I would be totally happy to help if they were to ask. Which, so far, they haven’t. Like I said, social networking is a long-term game.
  • Oh, and a banal quotation is no less banal because it’s been superimposed over a picture of a sunset. Please never forget this fact.

Follow Alex Marwood on Twitter

Buy The Wicked Girls on Amazon

Has social networking been useful in your business? I’m looking for your experiences – good and bad – for future features here. Do get in touch

The Perils of the Social Celebrity (whatever ‘celebrity’ means these days) [slideshare]

Slide fom Stephen Davies presentation about celebrities use of social media. Image features Britney Spears.I’m not entirely sure what a celebrity is any more, but whoever they are, Twitter has removed great temporal and bureaucratic layers between them and their fans (and each other).

For many, this direct engagement has fostered loyalty. This connection can be on a grand scale – such as Lady Gaga (unusual) – or on a more moderate scale (“celeb” Tweeters such as musicians Jane Wiedlin and  Nile Rodgers, author Julian Gough or politician John Prescott).

Direct access can of course lead to abuse. At times I’m amazed how people such as politician Louise Mensch or sports commentator Stan Collymore can filter through the nastiness and still make time to engage effectively with followers.

I’ve witnessed how relatively innocuous critique can result in offense being taken. Many celebrities have left the platform (some eventually return), but I see that Pet Shop Boys have retreated from Twitter, and people who would be wonderful on the platform (such as Paddy McAloon or Green Gartside) have never appeared or keep a very managed distance.

Stephen Davies from London agency 33 Digital  has a go at summarising the relationship between celebrities and social media – so far. Come back in 5 years and this will more than likely be quaintly obsolete, but right now, just make notes.

11 Reasons I Like Following You on Twitter

  1. You are a real person.  Delightful as it is may be chased by busty spam ladies, if you are a human being, you are past the first hurdle.
  2. You are not a person, but you are a personable entity. I’m either genuinely interested in you (@guardian, @TheWordMagazine) or I’m keeping tabs on you. Either way, businesses on Twitter work best when operated by a person who actually understands Twitter.
  3. You *really* understand that it’s a dialogue. Yes, Twitter can be part of your brand strategy or marketing or whatever, but I’ll be unfollowing you if you see Twitter as a series of short press releases rather than an opportunity to engage. I’m looking at you @TopmanUK.
  4. You don’t connect your Twitter with your Facebook. Or at least if you do, you don’t update your status a zillion times a day. I’m in both, so I’ll see everything twice. (But, of course, not for very long.)
  5. You don’t hate everything. I understand passion and anger and the desire for things to be better. But when your Tweets are just constant variations of  ‘x is racist’, ‘y is corrupt’, ‘z is stupid’, you’re that old moan at the cocktail party that can’t understand why people are making excuses to go freshen their drinks. Lighten up, luv.
  6. Related to 5; you can put things into perspective. Do you really hate that X Factor contestant? I mean really really?  If you “hate” such people, where do you stand on, say, Iran hanging gay teenagers? Equally, coming on Twitter during X Factor to say “It’s a DISGRACE that people are more concerned about some reality show instead of the plight of [insert tragedy/noble cause]”. Let people enjoy themselves for a goddamn hour, m’kay?
  7. You share. You are interested in things and you reckon other people might be too. You send links (with a little explanation); you Retweet other people’s good stuff; you reply and you acknowledge. You make Twitter a little better by sharing (and not just stuff that mentions how wonderful someone thinks your new comedy DVD is).
  8. But you don’t share your penis. Twitter is a global cocktail party where you are surrounded by all sorts of people who know you, know your friends or maybe are (currently) strangers. Keep it in your pants, boys (or get a room elsewhere fer Chrissakes…).
  9. You are the spiritual heir to Dorothy Parker. Almost everything above can be overlooked if you are entertainingly witty. Not too many people are Wildean by nature though; it takes craft/graft.
  10. You don’t take yourself terribly seriously. Oh, go on, lol a little. 🙂
  11. You follow me and you think I’m amazing. (Hey, I’m only human! VALIDATE ME!)

Still here? You can, um, follow me on Twitter. (I’m nice really!)

Twitter-ye-why not

psb-twitter-bootsI love how Chris Lowe has totally gotten into Twitter this last while. He’s great at uploading Twitpics from television studios and various other popstar situations. And you can eavesdrop on tweets between PSB and other ‘slebs. How v modern.

He just uploaded this pic of Neil and Tom ‘Superchumbo’ Stephen (Neil’s ex, I think) having tea*.

It makes me feel slightly better about YouTubing our SingStar exploits, Twittering at conferences and the like.

* And how English of them to be having tea at 4pm.